Archive for août 2012

NAÇO GALLERY SHANGHAI // EXHIBITION 14

21 août 2012

Naço Gallery (Shanghai) is a creative platform supported by our architecture agency, Naço Architectures (www.naco.net). This project arises from a desire to promote talents, communicate powerful ideas and broaden our achitect/designer vision! We have had the pleasure to present more then 14 artists / designers from various backgrounds: video-digital-ceramic-painting, etc…

Ludovic Zuili’s career browses between audiovisual productions and photographic works, his experiences feeding from one to another. After graduating in Film studies, Ludovic was director of photography for several short-fims and is now working on his first short film.

With a strong sensitiveness to the fashion world, Ludovic has co-directed commercial videos for famous brands such as “Louis Vuitton” and “Printemps”, including working cooperation with famous photographer Olivier Zahm.

The diptych series “8 Ways to Die” is representing 8 crime scenes taking place in random American Motel bedrooms. Each diptych is made up of a 2 photographs: a woman’s corpse inside the bedroom associated with an outside picture of the Motel where the crime was committed.

Ludovic’s artwork is paying tribute to all the American shows and thrillers that have inspired him. While staging 8 ways to die in 8 different motels, Ludovic Zuili is willing to tell us the bloody journey of a serial killer on the run between California and Nevada. The cultural influence of the American cinema is so important nowadays that anyone could imagine finding a dead body in a cheap motel room on the side of the road…

The dyptychs composition actually reminds us of the image sequences printed on film rolls. Here, one can stand between two shots: the last image of the shot on the sign, and the first image of the shot of the crime scene on the other hand.

To that purpose, Ludovic really wants the spectator to lead his own investigation: Why? How? Who…? His work is raising so many questions for the viewer’s imagination, who is progressively becoming a detective, ready to imagine the outcome of those plots.

Following the idea of the spectator becoming an actor, Ludovic has imagined an immersive scenography for this exhibition. A special decor will be constructed, including a motel room at the bottom and a motel sign at the top, where every visitor will be able to pose in front of Ludovic Zuili’s camera and imagine their own ninth way to die!

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